Every great story starts with a pour decision.
Saying yes when you could have said no. One more round. Getting off the couch when the group chat lights up. The night you almost skipped that turned into the one everybody still talks about.
How it started
I'm Brian. I spent my early twenties behind the bar and my weekends behind the decks. The best nights I've ever had never started with a plan. They started with good people and somebody saying "let's go."
In 2025 I wanted something to wear on those nights. Bold enough to mean it, clean enough for brunch the next morning, built to survive both. I couldn't find it, so I made it. The SnapBack came first, and it has sold out twice.
Why a social club
Pour Decisions was never really about a hat. It's about showing up. Going out instead of staying in. Being the one who says yes, and finding the people who say it with you.
That's what this is becoming: the Pour Decisions Social Club. The gear is how members spot each other. The nights out, the parties and the events are where the stories get made. More on that soon.
How to join
- Wear the gear. Every run is small, and when it's gone, it's gone.
- Get on the list for first word on new drops and the first club nights.
- Tag @pourdecisionsbrand. Real people end up on the site.
The fine print
- In stock and ready to ship. Tracking is emailed when your order leaves.
- Free standard US shipping on orders of $60 or more.
- Returns within 30 days of delivery on eligible unworn items. Read the return policy.
The name is the joke. The gear is not.
See you out there.
Brian, Founder